To get right to the point, the main reason you should send birthday cards to your customers and clients is customer retention. Building, developing, and maintaining customer relationships are no small tasks, but sending birthday cards to your customers can be. Though this should only be a part of a more comprehensive customer retention strategy, sending birthday cards to your customers can be one of the more passive tactics.
Passive? Hear us out. Unlike taking your clients out to lunch or dinner, sending them a birthday card doesn't take much effort. In fact, you can even set up all of your client birthday cards at the very beginning of the year (hello January 2022) and forget about it for the rest of the year. Your birthday cards will be mailed for you throughout the year directly to your clients without you even having to think about it. Having these small touch points on your clients' special (and personal) occasions is a great customer retention tactic. You're maintaining your customer relationship one small greeting at a time.
Whether you send each client birthday card at one time or all at once with an automation (yup, you can automate your birthday cards
), here are a few tips to sending effective birthday cards to your customers:
- Stay consistent with your brand: consider your company's branding when choosing the design. If your company is super formal it may not be appropriate to send a quirky pun birthday card.
- Make the birthday message personal: use your client's name in the salutation and if possible add a detail into the message that's only relevant to them.
- Don't try to sell them anything: for the love of birthday cards everywhere, don't try to sell anything! This is not the time to make a sale, use the birthday card to create or strengthen a connection with your customer with sincerity. You can always email them a birthday sale.