How Small Business Owners Are Using Direct Mail to Grow

direct mail

Direct mail isn’t exactly what it used to be. In fact — it’s nothing like it used to be. The days of flimsy-throw-away flyers are extinct and the days of beautiful, personal snail mail is upon us. Why is personal snail mail all of a sudden making a resurrection? Now?!

A new type of direct mail?

Because what used to take hours upon hours to write, stamp and address — now takes minutes. Consumers don’t pay attention to the junk mail, casually tossing the cheap flyers just as quickly as they see them. But personal snail mail — a lovely handwritten envelope — will never be tossed. Clients — both potential and existing — are intrigued by personal snail mail (as all of us are in this digital age). The open rate for direct mail that appears to be personal snail mail is off the charts — for obvious reasons. Who in their right mind would toss something that looks like a personal birthday card without opening it?!

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11 Incredible What Will It Bee Gender Reveal Party Ideas

Gender reveal parties are filled with good vibes. If you’re getting ready to host your very own — whether for yourself or for someone you love — you’re in for a lot of fun! What Will It Bee — one of our favorite gender reveal themes is adorable and flexible. You can approach this theme with a more fun and playful vibe OR keep it more ‘adult’ with elegant tones and touches.

However you wish to plan your party, we’re here to give you 11 of the most adorable What Will It Bee gender reveal party ideas out there!

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13 Novel Ways To Spend Father’s Day

Father’s day 2019 is fast approaching. June 16th will be here before you know it and you’ll want to be prepared to help make dad’s day extra special. Get ahead of the game by exploring ways to spend Father’s Day this year that dad will actually truly enjoy. Planning ahead is always a good idea and we’re here to help make that easier.

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Why Marketing Automation Matters For Your Business

Thought about your marketing approach lately? If you run a business, big or small, then the answer is undoubtedly — yes. At least we hope so. There is no business without a healthy dose of customers. You’ve got to be placing a good chunk of your efforts in bringing in new clients and nurturing existing ones.

Marketing in 2019 is not the same as it was even a few years ago. Whether you’re running an online eCommerce operation or a brick and mortar store — digital marketing is no longer an option. That’s just how the marketing cookie has crumbled. Luckily changing times have brought easy solutions.

Enter: Marketing Automation.

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43 Father’s Day Cards Every Dad Will Love

The dads in our lives deserve to know just how awesome they are on a daily basis and especially so on Father’s Day. Treat this holiday as a unique opportunity to really shower dad with all the love in the world. And the best and easiest place to start doing that is by sending Father’s Day cards.

[Pro tip: Postable will print, address and mail your Father’s Day cards for you.]

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19 Unbelievably Amazing Cake Toppers For Every Kind of Celebration

unicorn cake topper

Like cake? Of course, you do. Whether you’re throwing a birthday party, hosting a baby or bridal shower or even having a wedding (eeek!) — some sort of cake or sugary goodness will be present. That means you’re likely searching for the perfect cake topper to make the event photos POP.

And while you could go with something a bit more traditional for your cake topper, why not get a little imaginative and go with something extraordinary. That’s where this list comes in. Here at Postable we’re all about amazing design (having some of the world’s greatest artists to create our beautiful party invitations) — and that design extends to all things. Including cake toppers.

This list of cake toppers is so amazing you won’t believe your eyes! There’s everything from the quirky to the totally chic. Bonus: All items are coming from Etsy so you know it’s one of a kind.

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