Happy new year! 2018 has come and gone and we’ve rung in the new year with all the excitement known to mankind. Sort of. Although we’re sad to see the time fly by so quickly, we’re excited about the prospect of a new beginning! Everyone loves a good starting point and we’ve got the biggest one right at our finger tips. Various New Years Resolutions are currently being tackled all around the country and new goals are being set as we speak. How exciting?!? Many folks love the idea of getting more productive in the new year to get shit done and reach their goals. Who wouldn’t want that? Here at Postable, we’re big fans of productivity and making tasks that were once tiresome, tedious and time consuming — easy as sending an email. Of course, we’re talking about sending really nice snail mail. Our interest in all things efficiency got us to thinking — what other ways can we be more productive? Everyone knows writing to do lists is a must if you’re hoping to accomplish things, but what else can we do to help get shit done? As it so happens, there are several simple productivity hacks we can all incorporate into our new year that will help us accomplish all our goals for 2019.
Take a look at these ten (with five bonus) productivity hacks and let us know how it goes! Continue reading
Christmas is right around the corner and we’d just like to get a hip hip hooray! We’re excited — can you tell? You’ve probably already been listening to Christmas music and crossing your Christmas shopping list off — one by one. Now it’s time to mail out your Christmas cards! The best part of the holidays, if you ask us. Luckily you don’t have to spend a million hours writing out addresses, stuffing envelopes or waiting at the post office for stamps. Postable will do all of the leg work for you while you sit back and take care of the fun stuff — like choosing this year’s Christmas card.
So, who to send Christmas cards to?
Perhaps you’re updating your Christmas card list this year and not sure who to include. Well, we got you covered. Continue reading
The holiday season is just around the corner. Halloween has come and gone while Thanksgiving is just about to grace us with it’s delicious presence. That means you’re probably starting to wonder when to get your holiday cards out in the mail. When to mail Christmas cards is a good question and one we’re hoping to answer here.
As a rule of thumb, the post office typically takes 3-7 days to deliver domestic mail. Of course, it may take less than 3 days and in some cases it can take longer than 7. It happens. But for the most part, the 3-7 day rule of thumb rings true. That is of course, unless it’s the holidays. December for sure — although this tends to happen during just about any holiday. When more people than usual decide to mail things all at once it tends to slow things down. And while not everyone mails a Mother’s Day card (shame on you), most people do place holiday cards in the mail at about the same time of the year.
You can imagine this kind of mail traffic will cause some delays. And you’d be right. During the holidays — in this case we’re definitely talking about December — the typical mailing time slows down to around 2 weeks. Sure, there’s still a chance it will be less than that but normally from year to year this tends to be the case.
Pro tip: You can schedule all of your cards ahead of time. Set em’ and forget em’. See the easy tutorial here.
The holidays are coming and that means many businesses will be getting ready to get their ducks in a row when it comes to mailing out their business holiday cards. Real estate agents are among the many different types of businesses that benefit from mailing out business holiday cards. Besides just being a nice gesture, holiday cards for real estate agents also greatly increase the likelihood of customer retention — the folks who were in the market to buy a new home will one day also be in the market to sell. Continue reading
Customer retention is a big deal for businesses — big and small — everywhere. According to a report by Frederick Reichheld of Bain & Company, the cost of customer acquisition versus customer retention could reach as high as 700%. So putting some attention to building real relationships with existing customers should be a no brainer. By which we mean businesses everywhere should be putting a whole lot more attention into building real relationships with their existing customer base. And yet there may be some marketing tactics that you’re missing out on. For one — the business greeting card. Perhaps you’re already sending your company holiday cards, but you may be missing out on a few other opportunities to foster a level of customer loyalty you haven’t been able to reach thus far.
You can send marketing emails day in and day out, but sending a personal handwritten note takes the customer relationship building to a-whole-nother level.
Here are 6 customer retention notes every business should be sending — and some that you might be missing out on. Continue reading
You’ve probably been spending a great deal of cash on customer retention tactics. Building customer and brand loyalty is no easy task but is equally as rewarding. You’ve probably been sending one email after the next because email marketing is king. But unless you’ve incorporated real hold-in-your-hand business thank you cards, you’re not doing everything that you can. The good news is this marketing tactic is easy, inexpensive and doesn’t have to take forever to set up and get going. Sending personal greeting cards shows more personal attention to your recipients than yet another email sent to the masses.
While email marketing is obviously a great strategy every business should have, there’s an element of the personal touch that’s completely lacking. Expanding your marketing strategies is a good idea if you want to reach your customer base off the screen where a personal connection can be made. Sending out real hold-in-your-hand business greeting cards is a great way to do just that. Luckily sending out really nice personal snail mail can be as easy as sending an email. Using digital tools available via Postable to create and mail something with a personal touch is a great way to build real life relationships that marketing emails simply cannot achieve.
In the age of full inboxes and empty [snail] mail boxes, sending out personal business birthday cards is a no brainer. If you’re not already mailing your customer & employee base business birthday cards, you really should be. A stellar way to boost employee moral along with a simple way of showing your appreciation, birthday cards for employees are also a great way to build community within your company or organization. Continue reading
Recently engaged? Congrats! But before walking down the aisle, it’s essential for you and your fiancé to be on the same page when it comes to finances. It can be very easy to get swept up in the fun details of planning a wedding, but there are a number of marriage logistics that are important to discuss, including finances. Weddings are expensive, and might be one of the biggest events you plan together as a couple.
Not to worry! Earnest, a financial lending company, breaks down the real cost of getting married. Here, they’ve broken down 5 important topics for all newly engaged couples to address — sooner than later. Don’t be blindsided and prepare for how much you’ll be spending! Continue reading
Being a brand new parent is hard work. Sleeping becomes a priceless commodity, daily tasks are no longer looked after and a whole bunch of other things that nobody tells you about. You’ll probably find yourself having to schedule in time for things that typically just happened — eating, for example. Needless to say, mailing out a set of cards to introduce your newest family member — aka the star of your show — takes a back seat to things like showering. At the same time, you want your family and friends to meet the new little human. Birth announcements don’t have to take up all of your very precious time. Being a new parent is hard work. No need to make it even harder. Although we haven’t found any hacks to changing diapers, we do have a pretty neat hack to sending your birth announcements. Continue reading
Your wedding photos will be the greatest souvenir of your life. The decorations will be tossed, the flowers will die and the dress will be stored. But the wedding photos will hold your memories that will last a lifetime. While you’re preparing for the big day, it can be easy to get overwhelmed planning the wedding and forget to think further in detail about your wedding photography. But you don’t want to skim by this important aspect of your wedding day. You may even want to use your engagement photos for your save the dates and your wedding photos for your wedding thank you cards. The wedding photos will be the lasting memories that you’ll look at for years to come and will want to share with your entire family. Not to mention, wedding photography is not a mere drop in the bucket when it comes to your wedding budget so you’ll definitely want to put some thought it prepping for them.