The 2022 holiday season is just around the corner. Realtors from every market are eagerly making plans to show their gratitude to the those clients who had the pleasure of working with them through the strange housing market that was 2022. Mailing end of the year holiday cards is always a good idea, but during the current climate it’s a no brainer.Continue reading
Already considering your business holiday card message for 2022? We can’t blame you. Thinking ahead of the game is what brought you success and preparing those business holiday cards ahead of time is always a wise choice. Before we know it, the holiday season will be among us anyway. And this year we’re especially excited to welcome the holiday lights and warmth that comes with it! 2022 hasn’t exactly been the smoothest of rides, but compared with the last few years… We’ll take it. That’s also particularly why we’re so excited about the holiday season — it’s the perfect time for everyone to soak up some extra cheer. Whether you’ve made mailing business holiday cards a regular tradition or you’ve decided to start a new one this year, we’re here to help make your business holiday card messages work for you. In this post, you’ll find everything you need to draft, edit, and finalize the perfect business holiday card message for your company. We know the importance of staying consistent with your brand voice when it comes to communication and building customer relationships and we’re here to help you do just that with your holiday cards.Continue reading
Most companies understand the value of mailing business holiday cards: brand visibility during peak season while people are earnestly opening their mail boxes is a big deal. What many companies don’t know, however, is the missed opportunity of mailing out business Thanksgiving cards for clients. Showing gratitude is no small gesture and it’s certainly not one your customers and employees will forget any time soon. A simple thank you goes a long way and while sending business thank you cards throughout the year is always a good idea, Thanksgiving is the perfect opportunity to share your gratitude.Continue reading
Every business owner knows the importance of maintaining & growing existing customer relationships and marketing to new potential clients. One of the most important parts of any business’s marketing or customer retention campaigns is branding. Without a clear brand, your customers — both old and new — have nothing to connect you to. If you’re running or marketing for a small business, chances are your first step was to come up with a brand that’s true to the company. And with a brand comes a logo that helps people distinguish your business between all the others. You’ve likely placed your logo anywhere and everywhere that your company information appears — the business website and business cards. And now you can easily place your logo on the front of your business greeting cards.
Customer retention is a big deal for businesses — big and small — everywhere. According to a report by Frederick Reichheld of Bain & Company, the cost of customer acquisition versus customer retention could reach as high as 700%. So putting more attention to building real relationships with existing customers should be a no brainer. With these figures in mind, every business should invest in a strategic approach to creating stronger relationships with their existing customer base. And yet there may be some marketing tactics that even the most skilled customer retention managers may be missing out on. And here, we’re touching on six such tactics, all of which allow businesses to build bridges IRL rather than sticking to digital interactions. Business greeting cards are underutilized despite high performance. Perhaps you’re already sending your company holiday cards, but you may be missing out on a few other opportunities to foster a level of customer loyalty you haven’t been able to reach thus far.
You can send marketing emails day in and day out, but sending a personal handwritten note takes the customer relationship building to a-whole-nother level.
Here are 6 IRL touch points to increase customer retention — that you might be missing out on.Continue reading
Expressing gratitude to your customers, employees and partners is key to building business loyalty and sustaining solid business relationships. This is especially true as consumers consider their connections to the brands they interact with and ultimately support. And although tacking a ‘Thanks much’ to the end of an email is good form, it certainly doesn’t replace the need to send a formal hold-in-your-hand thank you for your business note. We know a thing or two about business thank you notes as we’ve continued to help hundreds of businesses every year to increase customer retention with gratitude. There’s a certain art to writing the perfect thank you for your business note without sounding generic or sale-sy. We’ve got the details all mapped out so you can be sure to harness the power these tiny little cards wield in the world of business relationships.Continue reading
If you own or manage a business of any size there’s a good chance you already appreciate the importance of having multiple touch points with your customer base. Whether that means running ads on social media and Google or reaching out via an email marketing campaign — you’ve likely already built a steady stream of touch points. Sending business birthday cards serves a similar function with a few added benefits that we think make this form of ‘advertising’ less superficial (when done right) and thus more effective. This list provides office administrators, marketing managers and small business owners alike 6 great reasons — as well as pro tips to getting the most out of your birthday campaigns — to sending business birthday cards.Continue reading
Real estate agents, like any small business owners, are always on the lookout for the best way to stay in touch with their past, current, and future clients. And for good reason. With so much competition you have to make your business stand out in a crowd of many. While e-mail marketing can be a great way to keep your Realty business out in front of your clients, it’s not exactly earth shattering. The minute the delete button gets clicked, all memory of your branding gets wiped away. E-mail marketing is king until it’s not.
Sending real physical snail mail is a great compliment to email marketing; adding that personal touch that’s lacking in an e-mail. Creating and developing personal relationships with clients is the best way to ensure you and your business stay on top of their minds when your services are needed. Of course we’re talking about customer retention here and the root of all customer retention tactics is the process of nourishing an already existent relationship. There are few things as personal nowadays as snail mail.
Automate really nice business greeting cards in minutes. Postable will print, address, and mail them for you.
Need to mail out thank you cards to clients and colleagues? Want more control over mass mailings and automation? Postable’s business solutions are here to help. Check out these 6 tools that are making mailing cards for your business easier.
Postable prints, addresses & mails out really nice cards for you.