Virtual Company Holiday Party Guide for a Festive 2020

Running a company in the midst of 2020 turbulence cannot be easy. Celebrating the 2020 holiday season, however, can be quite doable (albeit an exit from the norm) with a virtual company holiday party! So, maybe the idea of planning a virtual company holiday party is making you a little nervous. We get it — it’s totally new terrain for many company owners and managers. Luckily, planning and executing a successful virtual company holiday party is a lot like any other holiday event. It just requires a bit of brainstorming, organization and planning — the guide to which is right at your fingertips. We’re here to help make sure your employees and team members are talking about the insanely fun virtual holiday event their management pulled off during an unprecedented holiday season.

Continue reading

A Simple Solution For Your Business Anniversary Cards

coworkers celebrating their business anniversary with drinks

Running a small business means you’re always on the lookout for simple solutions to complex problems. And we totally get that. This is why we’ve created your latest favorite business solution for business anniversary cards. Why spend hours upon hours writing hundreds of cards, licking too many stamps and cramping your hand with all of those mailing addresses?

When you could just take care of this task in minutes?

If it’s your company’s one year anniversary, you should be spending your time and money elsewhere. Luckily, we’ve got just the thing.

Continue reading

How to Create an Effective Direct Mail Campaign

Yes, direct mail is still a very useful tool in any marketer’s toolbox. It has not been moved to the museum of retired relics like the VHS or rotary phone. Direct mail remains one of the most trustworthy forms of communication between companies and consumers.

Now, the key is to take the outdated appearance and give it an update. Make it sparkle! We’ve got all the steps to creating the most effective direct campaign right here.

Continue reading

How to Mail Bulk Birthday Cards For Your Business (in Minutes)

Bulk birthday cards that are high quality, easy to set up and get mailed out automatically are real and at your fingertips. Making business mail easier — without losing print quality or personal touch — is kind of our forté.

You read that right– you can set up your entire bulk birthday card list in minutes. We know that running a business means having a to-do list a mile long. You should have more time to develop business partnerships and dive into interesting product development, not spend your time writing out mailing addresses.

Schedule all of your client AND customer birthday cards for the year. Never worry about forgetting another birthday! People will be thanking you out of thin air.

Continue reading

How Small Business Owners Are Using Direct Mail to Grow

direct mail

Direct mail isn’t exactly what it used to be. In fact — it’s nothing like it used to be. The days of flimsy-throw-away flyers are extinct and the days of beautiful, personal snail mail is upon us. Why is personal snail mail all of a sudden making a resurrection? Now?!

A new type of direct mail?

Because what used to take hours upon hours to write, stamp and address — now takes minutes. Consumers don’t pay attention to the junk mail, casually tossing the cheap flyers just as quickly as they see them. But personal snail mail — a lovely handwritten envelope — will never be tossed. Clients — both potential and existing — are intrigued by personal snail mail (as all of us are in this digital age). The open rate for direct mail that appears to be personal snail mail is off the charts — for obvious reasons. Who in their right mind would toss something that looks like a personal birthday card without opening it?!

Continue reading

Why Marketing Automation Matters For Your Business

Thought about your marketing approach lately? If you run a business, big or small, then the answer is undoubtedly — yes. At least we hope so. There is no business without a healthy dose of customers. You’ve got to be placing a good chunk of your efforts in bringing in new clients and nurturing existing ones.

Marketing in 2019 is not the same as it was even a few years ago. Whether you’re running an online eCommerce operation or a brick and mortar store — digital marketing is no longer an option. That’s just how the marketing cookie has crumbled. Luckily changing times have brought easy solutions.

Enter: Marketing Automation.

Continue reading

17 Great Resources For Small Business Marketing

small business owner doing marketing

From email to content marketing, small (and large) businesses have to keep evolving their approach to reaching new and existing audiences. If they want to thrive, that is. And what business doesn’t want that?! Marketing, especially for small business, can be quite a hand full when you’re working on a million different things. Fortunately we live in a world filled with plenty of online resources that help small businesses to build marketing campaigns that thrive.

Continue reading

Surprise & Delight: How You Can Pull It Off With Your Business

The world of customer retention and brand loyalty has a plethora of trending topics. Some get integrated and prove to be useful while others tend to come and go quickly without leaving so much as a trace. Surprise and delight is the former. This customer retention technique isn’t something to snuff at and it’s definitely worth integrating into your own business — however big or small it may be.

Continue reading

10 Links To Help You Be More Productive and Grow Your Business

Welcome to your first edition of the monthly link collection that will (hopefully) help you with your business. Here at Postable the notion of productivity and getting sh*t done is kind of a big deal. We’ve gathered some of the internet’s interesting articles related to business, tech and productivity and brought it straight to you. Stay tuned for next month’s edition! Continue reading

13 Apps To Help You With Productivity

Asian creative designer raise arm up and close eye in front of laptop computer on desk,relax from hard work in officeHappy February! We hope your new year started off swimmingly. The start of a new year is usually the time we like to take a new look at our productivity. Are we doing all that we can to get productive with the time that we have? Here at Postable we’re all about working smarter — not harder. We love using tools that make our lives easier and more productive without too much extra effort. Because who has time for that?  Continue reading