It’s almost that time of the year yet again — the holiday season is among us. And this year we’re especially excited to welcome the holiday lights and warmth that comes with it! 2020 has been tough for many people and though it continues to be challenging, the holiday season is the perfect time for everyone to soak up some cheer. Whether you’ve made mailing business holiday cards a regular tradition or you’ve decided to start a new one this year, we’re here to help you make your business holiday card messages work for you. A simple gesture like a personal holiday card can help create a long-lasting connection required for customer retention. Especially true during a time when everyone is seeking connection with the companies that they choose to support.
Tips to making the most out of your business holiday card messages in 2020.
It’s hard to know what to include in a holiday card message when you’ve got so little room and so much to say. You don’t want to write an overly complicated message or avoid not saying what absolutely needs to be said — especially in the current global environment.
Your messaging, like the rest of the card, should reflect your overall branding. Think about cohesion when it comes to the whole package — which includes everything from the design on the front, to the message on the inside and even the font that you decide to use. Understand how you’d like to approach this year’s holiday messaging across platforms and then use that as a guideline to help lead the way in making these decisions.
Regardless if your company has a casual or silly brand or more of a formal feel — all business holiday cards should have a few things in common. Here are a few tips to keep in mind.
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Keep the message short.
You may have a million things you’d like to share with your customers. We totally get it. But avoid making your business holiday cards a novel. Make it short and sweet. Keep their attention long enough to let them know you’re grateful for their support throughout this particularly difficult year and of course offer your best holiday wishes.
Something to keep in mind — holiday cards aren’t full-sized letters. They tend to be smaller in size and so the length of the message should be altered appropriately. The more you write, the smaller the font will need to be. You don’t want your recipients squinting their eyes in order to read your message.
Keep it generic.
Unless your company centers around a certain clientele and you know for sure all of your clients celebrate the same thing, keep it generic. This way you’re not isolating any of your customers. Keep your messaging to something along the lines of Happy Holidays or Warmest Wishes.
Keep the message personal.
Ok so generic AND personal? Yup. It’s totally doable. When we say generic — we mean the holiday in question (see the note above). When we say personal, we mean the messaging. The best gift that snail mail provides businesses is this ability to create a relationship with your customer base that isn’t possible with digital mediums.
This is especially important for online businesses where the human to human interaction is missing. Keep your business holiday cards personal by addressing the inside to each person’s name, keeping the messaging close to your overarching 2020 holiday brand and using a sign off that’s unique.
Keep sales-y language out of your holiday card.
While the holidays may usually be your sales peak season and you’re particularly hoping to regain some momentum from the hardships faced earlier this year, your business holiday cards shouldn’t be the place where you sell. Keeping blatant salesy language out of company holiday cards is not only applicable to 2020. This is your chance to really connect with your clients, don’t abuse that opportunity with salesy language.
By simply reaching out to your clients with a personal holiday card, you’re placing your branding in front of potential sales. You’re selling without coming out and saying BUY THIS.
And while discounts and other marketing tactics work well with things like email marketing — consider keeping them out of your business holiday cards.
Let your customers know you’re involved in the community this holiday season.
It is very easy for consumers to see through the veil of faked empathy. This holiday season, more than ever, consumers will be considering the types of companies they want to support during such a difficult time. Making an honest effort to get involved and help your community will not only benefit your company and the people in the surrounding communities (remember, we’re all in this together) but can also give your clients an additional reason to support your business this year.
If you’ve made plans and are actively getting involved, make sure to let your clients know in the messaging of your business holiday card. Definitely don’t write a novel about how gracious you are, but do highlight the work your company is putting into your community with a one liner.
Remember the tip about writing a novel: don’t.
Be authentic in your business holiday card messaging.
This cannot be overstated enough: do not try to fake empathy. Being real with your customers in both your broader messaging across platforms, but especially within a personal business holiday is absolutely a must.
Avoiding reality is not the way to go in 2020.
Given the enormity and scope of the global pandemic and economic crisis, every one of your customers has been affected in one way or another. To avoid appearing tone-deaf, make sure to address the unusually difficult holiday season many people will be experiencing. Use your holiday card message as a way to personally thank them for their support. No need to dive into depressing details of 2020 (this is still a holiday card and you want to leave your recipients feeling joyful) so just address what’s going on.
Keep the conversation going beyond the holiday season.
Use your holiday message as an opportunity to show your customers that your business has the capacity to adapt to the changing environment by opening up channels for further conversations. Let them know your plans for the new year and how your company plans on continuing to meet their evolving needs.
If your company is choosing to mail business new years cards instead of holiday or corporate Christmas messaging to clients in 2020, this would be a great opportunity to highlight your efforts to meet their needs in the new year.
How to start the message in your business holiday cards.
Ok, so you understand how to address the dark elephant in the room without sounding depressing, but how do you start your holiday card? There are a few different options that you can address your clients.
If you have the name of each customer, you’ll want to address them personally from the get-go.
- ‘Dear Joe,’ OR ‘Joe,’
If your branding is a little less serious, you may want to address your cards directly to the recipient’s first name. You can even simply address the card to the recipient’s name and skip the ‘dear’ if it aligns with your branding.
If your brand is more formal, address your cards to your recipient’s last name and use a title.
- ‘Dear Mr. Smith,’
If for some reason you don’t want to include the recipient’s first name you can replace this with ‘valued customer’. This option is less personal and may result in the message feeling a little more distant.
- ‘Dear Valued Customer,’
[Pro tip: Use the Postable Carbon Copy tool to easily customize each recipient’s first name while using the same master message. Save time without sacrificing the personal touch.]
The actual season’s greeting! How to wish your customers a happy holiday in your cards.
Still unsure how to actually wish your customers a happy holiday once you’ve addressed the abnormality of 2020? We got you. Here are some short tidbits to get your thinking wheels moving on what to write in your messaging.
Remember to add your personal touch to these holiday messages.
- Sending you the warmest greetings and warmest wishes this holiday season.
- Peace on Earth. Wishing you all the wonderfully joyous greetings to you and yours this holiday season and the upcoming new year.
- The year may be coming to an end, but our work to make your life easier never stops. Wishing you and yours all the best here at [company name] and look forward to serving you in the near future.
- Happy Holidays!
- Best wishes to you and yours from everyone at [company name].
- Happy holidays and best wishes for the new year!
- May the joy of the holidays be with you in the upcoming year.
- Cheers to a season filled with warmth and comfort!
- All the best for the new year!
- Cheers to a happy new year from everyone at [company name].
- ‘Tis still the season to give you a big ole’ thank you. Happy holidays!
- Thank you for your continued support and business. We look forward to serving you in the upcoming year.
- Thank you for being a part of the [Company Name] family. We appreciate your business and look forward to supporting you in the next year.
That should be enough to get you started. And remember if you want to save yourself time and hassle, you can use the Postable tools available to easily send your business holiday cards in minutes. Postable will print, address and mail all of them out for you.
Checkout all of the business holiday cards here.