Business Thanksgiving Cards: 4 Reasons You Should Send Them

Most companies understand the value of mailing business holiday cards — brand visibility during peak season while people are earnestly opening their mail boxes is a big deal. What many companies don’t know, however, is the missed opportunity of mailing out business Thanksgiving cards. Showing gratitude is no small gesture and it’s certainly not one your customers and employees will forget any time soon. A simple thank you goes a long way and while sending business thank you cards throughout the year is always a good idea, Thanksgiving is the perfect opportunity to share your gratitude. Especially in a year like 2020.

Before you take off for the family holiday be sure to get your business Thanksgiving cards ready to go. You can always schedule your cards well ahead of time so you don’t have to worry about this task during the busiest season of the year.

Not sure why sending business Thanksgiving cards makes good business sense? Here are four good reasons to change your mind.

Efficiently mail all of your business Thanksgiving cards from your computer. Postable will print, address and mail them for you!

1. The start of the holiday season means — sales.

Let’s get straight to the point. Thanksgiving marks the beginning of peak season for many companies. Consumers have created their season’s shopping list and are already on the prowl for the best deals. 2020 has obviously been a tough year for everyone so you can bet consumers will be extra conscious of how and where they spend their holiday money.

To avoid perverting the American holiday that’s all about gratitude, don’t use Thanksgiving to blatantly sell your products. Not only is that in poor taste, it may very well backfire and turn your customers away. 

But sales are definitely one of the main benefits of mailing out your business Thanksgiving cards. While showing your gratitude, you’re inevitably going to be placing your brand in front of many potential sales. Holiday marketing will likely begin well before Thanksgiving even graces us with its presence so your clients will have already been bombarded with deals upon deals. 

Use this as an opportunity to express gratitude and kindness and watch your customers pay attention. They will no doubt appreciate the gesture and your products will be at the top of their minds when shopping begins.

2. Customer retention.

Let’s pretend Thanksgiving isn’t the beginning of the highest shopping season of the year. The core of customer retention marketing is all about creating and maintaining relationships with your customer base. What better way to foster a strong relationship than to show gratitude? Customers want to shop and be associated with brands that have human qualities. Sending business greeting cards is especially important for online businesses where the human contact is missing from the customer experience interaction.

At a time when everyone is yearning for more connection, use this tool to foster better relationships with your base.

3. Thanksgiving cards for business marks an element of surprise.

As we mentioned, most companies have already gotten on the holiday card bandwagon. Rightly so. However, not nearly as many companies send Thanksgiving cards. Your company will likely be one of a few cards that your recipients will receive. Everybody expects a full mailbox during December, but a card in the mail before the season hits the fan will likely land as a big surprise. With that said, sending business greeting cards just about any time outside of Christmas will stand out. Combining the element of surprise with the human aspect of your brand for Thanksgiving will serve as a double whammy.

4. Focus on your brand.

Not only will the surprise factor be much higher — and who doesn’t want to delight their customers with a surprise — but you’ll also benefit from concentrated attention. Once December comes around, consumers will be sorting through a bunch of holiday cards — both personal and not-so-personal company cards. Their attention span will be divided and your job to get your company’s holiday card to stand out will prove to be tougher. On the other hand, if you send Thanksgiving cards, your clients won’t have their attention span divided since yours will likely be one of a few select.

Do’s and Don’ts with business Thanksgiving Cards

Do send your Thanksgiving cards for business on time.

Unlike other business holiday cards, late Thanksgiving cards don’t quite have the same effect. If a client receives a business Season’s Greetings card in early January — it’s not a big problem as many people will even appreciate the late holiday card. However, Thanksgiving cards received mid-December just don’t have the same effect. If you’re going to send business Thanksgiving cards, try to get them either scheduled well ahead of time or get them in the mail about 7-10 days before the holiday (the post office won’t be delivering on Thanksgiving so it’s better that they arrive a day or two early).

Don’t try to be too salesy.

While sending Thanksgiving cards is a great opportunity to grab your customers’ attention just in time for the highest sales season of the year, you don’t want your cards to appear sleazy. That totally defeats the effort of sending a card showing your gratitude. Simply putting your brand in front of your customers and associating it with something your clients can appreciate will serve the purpose. If you normally email your list with 25% off coupons — skip this in your Thanksgiving card to keep the meaning.

Do send a Thanksgiving card to the assistants.

Especially those assistants that work with your most important clients. These people are the ones usually responsible for setting meetings and forwarding messages. It’s always a good idea to show your appreciation for them separately — it will likely pay off in the future.

What to write inside your business Thanksgiving card?

Composing a business Thanksgiving message can be tricky. Especially in a year like 2020 (are there other years like 2020?) where you should definitely acknowledge the hardships many of your customers are experiencing without being depressing. Because let’s be honest, nobody needs more of that especially during the holidays. 

The same tips and tricks that apply to your business holiday message applies here, but the main things to remember are: 

  • Keep it short.
  • Acknowledge the elephant in the room — aka the sh*t storm that is/was 2020.
  • Keep the focus on gratitude and a positive future.

Using Postable to mail out your Thanksgiving cards for business means you can use a template for all your recipients and then customize each Thanksgiving message further using the Carbon Copy tool. Oh, and Postable will mail your cards for you (if you’d like, of course)!

Efficiently mail all of your business Thanksgiving cards from your computer. Postable will print, address and mail them for you!